My story of how I got into the field of hosiery started about 14 years ago. At that time I needed to get heavy duty support hosiery for myself and it was so expensive. I had the idea that if I could get it wholesale I could save a lot of money. From my first piece of support hosiery that I bought for myself my business started. I began to sell support hosiery from a variety of distributors. I sold only these products for a couple of years and still sell them (though not on my website).
I actually never wanted to sell regular hosiery, I thought I would have to invest thousands of dollars into my inventory to have enough selection to keep my customers happy. Support hosiery can cost around $100 per piece whereas regular tights are on average less than $10, I thought I would never be able to net enough money selling regular hosiery to make it worthwhile. My husband encouraged me to sell regular hosiery, he said all women and girls need it as opposed to reaching only a small percentage of the population that needed support hosiery. I decided to give it a try.
I recall asking my friends if they wanted to participate in my first tights order. I ordered one box of inventory from Trimfit. I still remember receiving the box, opening it up, and being excited about it. From that one box I started to build up my inventory one box at a time until I now have a full selection of products for my customers.
After being only a locally based business I opened my website and it's been up ever since. My local customers still call or text me their orders and I've now given them the option of selecting free local delivery which is very convenient for them.
I dabbled in social media for a short while. Everyone I consulted with told me this was what I needed to do in this day and age to build my business. I never felt comfortable with delving into social media. At first I stopped checking my Instagram account, then I stopped posting on WhatsApp Status. Leaving Instragram was an easy decision. Discontinuing posting on WhatsApp Status was a hard choice because I enjoyed it as a creative outlet and I was easily able to reach out to my customers and I received positive feedback from my customers. My WhatsApp Status base had been growing nicely. But I knew deep down that this wasn't the right place for me to invest my time and efforts. I'm very happy that I stopped using social media and Baruch Hashem my business is still growing.
I've learned a lot through the years I've been in this field. I'm able to give over what I've gained to my customers to help them make educated decisions regarding which products best suit them. I'm looking forward to expanding my collection and always improving the website to make it as user friendly as possible.